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TRMarketplace welcomes IWSR as official beverage alcohol data partner

By CHARLOTTE TURNER |

TRBusiness and Bluedog Productions can now reveal that the IWSR will be the official beverage alcohol data partner for TRMarketplace, and will host its own hub during the inaugural digital form which will take place on 28 September – 02 October.

IWSR joins an impressive line up of the industry’s leading data and research firms who have already partnered with TRMarketplace including m1nd-set, the Institute International Retail (IIR), KMPG, Center 4 Duty Free among others. For more information about our partners visit the dedicated TRMarketplace website.

As reported, the IWSR and fellow TRMarketplace data partner, m1nd-set, have launched a joint travel retail marketing intelligence platform, ‘1nSpirit The Wine & Spirits Travel Retail Data Hub’ in response to a huge and ever increasing demand for information on how Covid-19 continues to impact the business.

IWSR and m1nd-set will share an exclusive preview of the 1nSpirit platform, alongside early insights, at the TRMarketplace event during a dedicated webinar on Friday 02 October.

‘FULLY COMMITTED TO PROVIDING COMPREHENSIVE DATA & INSIGHTS’

IWSR CEO, Mark Meek commented on the announcement: “As the official beverage alcohol data partner of TRMarketplace, we are fully committed to providing the industry with comprehensive data and insights to help stakeholders strategically assess and navigate the travel retail landscape for global beverage alcohol post Covid-19.”

During the webinar, IWSR Drinks Market Analysis, the leading authority on data and intelligence on the global beverage alcohol market, and m1nd-set, the worldwide leading agency in consumer research for the travel industry, aim to provide greater clarity on how the industry can navigate such an unprecedented global scenario.

1nSpirit – The Wine & Spirits Travel Retail Data Hub will help industry leaders to re-assess and refine their business strategy through ‘unparalleled access to robust consumption data, forecast analysis and consumer behaviour insights for the travel retail wine and spirits sector’, say the partners.

IWSR hosted an excellent webinar at the end of May, during which IWSR predicted that it will be five years before the global travel retail industry rebounds from the ongoing Covid-19 crisis. Click here to read more.

TEASER ARTICLES ON TRBUSINESS.COM COMING SOON…

Ahead of the official launch of the 1nSpirit hub during TRMarketplace, IWSR will be sharing exclusive data with TRBusiness on several themes, to be published on TRBusiness.com in the coming weeks…

In one of these teaser articles, IWSR will share its comparisons of the 2008 financial crisis with Covid-19 and the impacts to the industry in both scenarios.

As already announced, DF&TR stakeholders can now complete their registration for TRMarketplace until the deadline of 24 August.

There are now less than eight weeks to go before the travel retail and duty free industry’s first digital conference and networking forum takes place on 28 September – 2 October. However, the platform opens a full month prior to the inaugural event on 28 August, to allow users to book meetings in advance.

Retail operators can enjoy complimentary access to TRMarketplace, while brands/suppliers can exhibit for a fixed price of GBP £4,495 (ex VAT), which represents tremendous value to stakeholders.

 

Brands can upload all relevant documentation for visitors to browse and download (access restricted). Brands will even be able to facilitate the launch of new products.

Each brand representative can schedule video conferences with retailers and other partners using the platform’s secure integrated software, alleviating the need to install any third-party add-ons. The number of brand representatives is unlimited. The number of concurrent video conferences that can take place is also unlimited for each brand.

*To find out more about TRMarketplace and to invest in a Brand Hub, contact [email protected][email protected] and [email protected]